Our team provide top notch support, with experts with real hands-on industry experience  

You simply need to connect your traffic source account and tracking platform to OptimusQ. Once you’ve successfully done this, you can start automating in just minutes.

Our team of industry expert not only design and build the OptimusQ platform to help you manage your accounts, but also provide full support from experienced staff with years of knowledge and expertise in best practices.

Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear. Native ads are often found in social media feeds, or as recommended content on a web page.

1. Gaining in Popularity – Due to its personalized nature, native advertising is the fastest-growing marketing segment, increasing usage by 35% from 2017 to 2018.³ Not only have they become a common tool for marketers, but consumers tend to show a preference for native ads. Marketing research suggests that over 70% of consumers prefer to get information about a company by way of sponsored ads or a collection of articles, rather than through traditional marketing (i.e. commercials, email advertising, pop-up banner ads, etc.)
   
   
2. Gets Past the Skeptical Consumer – Since native ads match the editorial look and feel of the site on which they appear, they are not viewed by consumers as ads. This “incognito” feature of native ads allows them to feel more relevant and immediately valuable to the consumer, lowering the common objections or skepticism that traditional advertisements often raise. And, the more value the consumer can get from your ads, the higher the likelihood that they will purchase from your company and view your brand as being both useful and credible.
   
   
3. Fits How Consumers Search – Positioning and personalization in marketing are key. Getting your marketing messages in front of the right people when they are primed to receive it will make your marketing campaigns more effective. The advantage that native ads have over traditional advertising is the seamlessness to which they fit into the consumer experience. It is this that makes them extremely effective marketing tools that should be leveraged often to increase customer acquisition.⁴